Om Namah Shivaya

Om Namah Shivaya

Oct 8, 2015

CURTAIN RAISER BNLF II - Jeff Bullas Keynote Speaker

"To inspire and educate people to win at business and life in a digital world" - Jeff Bullas
At Blog Now, Live Forever - The Most Disruptive Conference on Blogging, conceptualized and hosted by IndiBlogger on 31st Oct - 1st Nov, Mumbai

The Blog Now, Live Forever is an event, which is carefully constructed from the ground-up to give you a front seat to amazing insights into the world of blogging!

Jeff Bullas is a speaker, consultant and an internationally recognized marketing blogger who is Ranked #8 on Forbes” The World’s Top 40 Social Marketing Talent” – 2014 among other amazing achievements but 5 - 6 years ago, he was unemployed with around 50K US$ in debt. Then he came across a post in HuffPost, which said if you have got inkling what to blog about, just start. Rest is history as the cliché goes…

And for the blogger in you, Jeff Bullas is conducting a workshop on ‘7 Key Steps to Blogging Mastery’ in second session on 1st November at the amazing “Blog Now Live Forever” (BNLF) event. This workshop is designed to teach you the core skills that you will need to master blogging on the mobile social web.

"Nothing like sun, scenery and cycling
to bring on happy endorphins" - Jeff
I reached out to Jeff earlier this week to know more about him. He is a keen road cyclist. Keeping fit is a big part of his being. He has a passion for learning, reading, marketing and technology. He said, “I have burning curiosity about the future. The blog is the intersection of those passions.

He says that creating his blog has been vital to develop writing skills and much more, as writing like anything creative needs practice. Writing authentic stories and finding the right topic to talk about, as in ‘trending’ both are important, but one needs to balance the tension between traffic and story telling. The key thing here is to maintaining your unique blogging brand voice along the way.

Talking about his own social media journey, he says, “I realised that the blog was taking on a life of its own when was nominated as one of the top social media blogs on Social Media Examiner in 2010. When your readers start to promote you then you know that something is going on. This happened because I was discovered by my blog powered by a social web. Marketing was my first love but my blog gave me a voice to reach the world and share my curiosity about the way social media resonated with people. I was fascinated with this intersection of technology and humanity.”

He had travelled to India earlier this year and he says that he loved the energy and passion for learning in India.

His mission: "To inspire and educate people to win at business and life in a digital world

His advise to Indian Bloggers: “I would encourage any blogger to think big, be global and be true to your purpose.”

“Creating an online digital brand means that your voice will be heard even when we no longer breathe. So the web will indeed create a form of immortality or legacy for bloggers.” - Jeff Bullas

So there you go bloggers, keep blogging and leave you with the interview on Jeff's own blogging journey.

Welcome to India and IndiBlogger, Jeff Bullas, we look forward to a great learning experience with you at BNLF  in Mumbai on 31st Oct - 1st Nov. 

ॐ नमः शिवाय
Om Namah Shivaya

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Curtain Raiser - Christoph Trappe

Oct 7, 2015

CURTAIN RAISER: Christoph Trappe Key Note Speaker at BNLF - Series 1

“Our stories don't die - unless we don't share them” - Christoph Trappe
At Blog Now, Live Forever event, conceptualized and hosted by IndiBlogger
31st Oct - 1st Nov, Mumbai
What is BNLF?
The "Blog Now, Live Forever" is an event, which is carefully constructed from the ground-up to give you a front seat to amazing insights into the world of blogging!

Christoph Trappe - IMA Marketer of the Year - 2015, is a career storyteller who has worked as a journalist, a

nonprofit executive, and a content marketing strategist and consultant. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories. The Content Marketing Institute acknowledged him as a 2014 and 2015 Top 100 Most Influential Content Marketer. Among other awards, he was also named a most influential content marketer on Twitter by London-based Axonn Media.

And he comes to Blog Now Live Forever Event at Mumbai as Key Note speaker on “Authentic story telling for bloggers and businesses” on 31st Oct and a well thought out workshop on “Six steps to stop traditional marketing and start authentic blogging”. This half-day session on 1st November offers and walks you through practice steps that can be implemented to get your authentic storytelling - whether it’s for your organization or your personal brand - going.

Before reaching out to him in order to write this post, I did some online research and came across his post on “How I decide which interview requests to grant!” where he writes, “I don't ask who their audience is, or if they have 100,000 or 100 followers. I don't even ask them their opinion about authentic storytelling. It makes no difference. They want to talk about an important topic and so I'll talk with them. Period. Communication in the Participation Age. The only way to play is by playing.” and to tell you the truth my fellow blogger friends, he was one of the first few speakers to respond to me.

Everyone is an influencer to somebody. You, too.” - Christoph Trappe

Since he is also one of the top influencer on twitter, I could not resist him asking about the missing @ in retweets, which had been troubling me for sometime. Did you know that when some one retweets your tweet, the @ sign in front of your name is removed which makes it kind of, as he says, ‘spammy’.  He wonders why would anyone remove the @ sign? It is not community building, just a bad form.

On the topic of writing authentic stories or following the trending topics, he said, “I know it's hard for many bloggers and brands to be authentic. We are looking to be right, not to step on anyone's toes and be politically correct. We are all taught from early on to know the right answer. Sometimes that can lead to other actual answers to be disregarded. Authentic storytelling is about sharing our story. They can't all be positive, because when they are that's called marketing. Authentic stories are positive and negative.”

“By the way, chasing trending stories is quite OK, as long as we have something of value to add. Being unique counts.” - Christoph Trappe

His love: I love being relevant and offering value in something I am passionate about - authentic storytelling.

His Hope: I hope for innovation that aims to make a difference and goes beyond the transactional.

His Mantra for Authentic Story Telling: I try not to mistake politically incorrect with actually incorrect.

His idea about Indian Bloggers: Sounds like you guys have a great community going. Support and encouragement is important and can help us share authentic stories. Looking forward to seeing everyone on Oct. 31 and Nov. 1.

We look forward to seeing you too. Welcome to India and to IndiBloggers.

An interview of Christoph Trappe by MediaCom SC22.
ॐ नमः शिवाय
Om Namah Shivaya

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Chennai Colors: Dr. Anita Ratnam     Curtain Raiser II: Jeff Bullas 

Sep 7, 2015

STILL LIFE: Bhagwat Gita in all it's splendour

There can not be as better day than the auspicious day of Krishna's Birth - Janamashtami, to talk about the universally renowned jewel of India's Spiritual wisdom in all its splendour as an Art Edition brought out by Nightingale. As my friend T Suresh has been singing praises of this edition, displayed at Odyssey, at Chennai; I planned a visit to see, hold and feel this beautiful edition... And I loved it. 

Some Information About The Edition:
1) The paintings are the words of renowned artist Sri G. L. N. Simha. All the paintings are done as per Chitra Sutra of Vishnudarmottara Purana which dwells on guidelines for the divine paintings.
2) The entire edition is printed with environmental friendly vegetable inks made of natural ingredients from Japan.
3) The finest FSC certified and Acid free paper sourced from the sustainable European forest.

The guiding thought behind this edition is ...
"Our scriptures state that the offering of spiritual wisdom is superior to any material offering."

The philosophies and insights of the Bhagvad Gita transcends all religions and reach out to humanity as a whole by virtue of their sheer relevance at all times. It is regarded as the world's most ancient sacred scripture available to mankind from time immemorial.

In the Gita verses 1 and 2 of chapter 4, the lord Krishna himself has declared that "I taught this Imperishable science of Yoga to Vivian, the Sun God, who taught it to his son Manu; and Kind Manu in turn taught it to his son Ikshvaku. Thus, the royal sage received this knowledge that was handed down to them in continuous succession. But with the passage of time, this knowledge has been lost to the world." It was reinitiated to Arjuna 5140 years back. Based on modern scientific calculations supported by the ancient scriptures it can be authentically said that the Bhagvad Gita was spoken by the Lord to Vivasan (Sun God) 1 Billion, 971 Million, 828 thousand 568 earthly years ago.

Text Source: Nightingale

Now please enjoy the visual splendour of Bhagvad Gita through my impressions and I thank Odyssey and their team for giving me this opportunity...

"O Parantapa! Those who do not have faith in this Dharma. do not attain Me. Hence they undergo the endless cycle of births and rebirths (Samsara)." - From Chapter 9 Bhagvad Gita
ॐ नमः शिवाय
Om Namah Shivaya

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STILL LIFE: The Other Side

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